"Ontario will be the best place to live, from childhood to retirement," said Kathleen Wynne on the homepage of the Welcome to Ontario website.
Except, of course, if you're a university student. Then it's the worst place to live.
Ontario university students pay the highest tuition fees in Canada, averaging $7,539 per year, and the Liberal government spends the lowest amount per student than any other jurisdiction in Canada.
By the time they've completed their undergraduate degrees, students have racked up an average of $37,000 in debt.
Click here to see more photos from Saturday's rally.